Job Description
Job Title: Social Content Creator
Department: Marketing
Manager: Director, Social Media
Salary: $85,000-$95,000
Who We Are
Haus Labs is next-gen, skincare-infused makeup redefining its category through innovation. Founded by Lady Gaga, we're pushing the boundaries of clean formulation, high-performance, and inclusivity in ways no other brand has before. Haus Labs exists because we believe everyone deserves beautifully effective makeup that is actually good for your skin. Our award-winning products blend science with emotion to create beauty for every lifestyle.
Overview
We are looking for a Social Content Creator to join our Social Media Team! This role will be responsible for driving TikTok's content and community strategy from filming and editing to publishing. You will be the go-to person for everything happening in the app, from ideating storylines, executing them and jumping on trends.
Our ideal candidate enjoys creating content applying makeup on camera along with being skilled at creating product-focused content, is organized, has clear communication skills, follows trends closely and goes above and beyond in every piece of content. Most importantly, they must have a sense of humor!
Please include links to your portfolio or social media to showcase your work.
What You'll Do
- Responsible for leading the TikTok content creation strategy, and reactively and proactively producing on-brand content.
- Create authentic and relatable content by self-applying makeup. Must be comfortable with showing face in videos.
- Shoot TikTok-first videos that are relevant and aligned with our messaging guidelines while leveraging in-app features when applicable.
- Manage the monthly TikTok calendar that aligns with our overall marketing goals.
- Create engaging content in advance for the team's review and know when to adjust the posting date to keep up with the fast-paced nature of trends.
- Craft strategic copy and utilize hashtags when necessary for the Copywriter to review.
- Publish content daily during top-performing times once approved by Social and Creative.
- Select engaging thumbnails that are on-brand and add copy overlay when applicable.
- Source on-brand trending sounds for content that is licensed for commercial use.
- Capture behind-the-scenes content at events and tailor it to the platform (photoshoots, launch events, Sephora store visits, etc.) and create dedicated office content featuring team members.
- Actively monitor, engage and address customers on the platform.
- Lean into top-performing content by analyzing data and making content recommendations.
- End-to-end management of the platform, incl. creating, editing, publishing, copywriting and community management.
What We Are Looking For
- Required: Bachelor's degree
- 2-3+ years of industry experience in a similar role, within the beauty industry
- Proficiency in CapCut and Splice for video editing
- Comfortable on-camera with experience in editing within the TikTok app
- Detail-oriented with strong organizational, time management and project management skills
- Strong verbal and written communication skills
- Self-starter, ability to thrive in a fast-paced, start-up environment
- Passionate about makeup, skincare, and the beauty industry
- Experience with social metrics (i.e. Dash Hudson) is a plus!
What We Expect
- At Haus Labs, how you communicate is as important as what you communicate. We are seeking driven team players with strong communication skills and enthusiasm for collaboration.
- You're a self-starter who possesses an entrepreneurial spirit.
- You thrive in a fast-paced, agile environment.
- You are a team player who approaches solutions from a place of curiosity and positivity.
- We are seeking HAUSmates who welcome constructive criticism and have an impeccable attention to detail.
What We Offer
- Equity
- Cell phone stipend
- Paid, Equal Parental Leave for Birth, Non-Birth, and Adoptive Parents
- Comprehensive medical, dental and vision coverage
- Flexible Time-Off Policies
- 401(k)
- Life Insurance
- FunHaus Event
Everyone is welcome in our HAUS
"Baby, you were born this way." Regardless of age, education, ethnicity, gender, sexual
orientation, or any personal characteristics, we want everyone to feel welcome. We are
committed to building a diverse and inclusive, equal opportunity workplace.
Job Tags
Work at office, Flexible hours