As KU Marketing, we tell the world how the University of Kansas is a community that harnesses the talent, ingenuity, and determination of Jayhawks to create and discover, working to better Kansas — and the world. Our strategic, creative team focuses its expertise on meeting branding and big-picture objectives for the university. We find stories that show how KU stands tall among higher education and research institutions with a focus on economic development, health care, fostering creative discovery, and delivering world-changing innovations.
The copywriter creates, develops, plans, writes, and edits various marketing communications that may be instructional, informational, narrative, or promotional in nature. Responsibilities include working with editors to deliver creative copy with effective messaging; ensuring that communications are on brand, strategically focused, and factually accurate; and contributing to creative ideation for all KU Marketing endeavors.
The copywriter works both independently and collaboratively with internal teams and partners (clients) to imagine new concepts and copy in support of branding initiatives and partner or university goals. Projects include print, digital, broadcast, and social media tactics, and assignments include original, creative work for a variety of media: advertising copy; headlines; features, cutlines, and blurbs for multipage booklets; concise and targeted email messages and subject lines; Instagram, YouTube, Facebook, X, and TikTok content; longform reported articles or blogs; scripts for video and for radio and TV ads; and informative, interactive text for websites.
The copywriter participates in and relies on marketing research, focus groups, and surveys to inform their work. However, much of the copywriter’s work comes from independent research and expertise in marketing copywriting best practices for multiple platforms. The copywriter interviews sources, consults experts across the university enterprise, and relies on their own experience and/or partner/colleague knowledge to devise original concepts and copy.
The copywriter gives presentations in small and large group settings and receives feedback constructively. Deadlines vary from long-term and annual projects to short-term and immediate projects.
The ideal person for this role enjoys finding the exact right words to communicate on-brand messages clearly, creatively, efficiently, and stylishly. This person likely has strong opinions about adverbs and a deep appreciation for clever wordplay.
50% Content creation
Meet with appropriate creative teams and partners (clients) to review project briefs. Write, review, refine, and finalize copy for a variety of projects that conforms to KU’s key messaging platform and branding objectives. Conduct independent research to determine the best approach/content to achieve each project’s desired outcome. Work both independently and in collaboration with editors and other creative team members. Review work of self and others with a critical eye to strategic communication best practices and branding objectives. Strive to create work that is original and inventive while meeting KU brand standards and stated marketing goals. Work closely with project teams to ensure the timely flow of copy.
30% Concept and content ideation and development
Bring copywriting expertise to bear on the development of strategic concepts and content for a variety of partners and objectives. Collaborate with the marketing strategy and creative teams to develop ideas for a variety of marketing tactics that support strategic branding goals. Research appropriate topics or approaches. When needed, participate in photo or video shoots, design brainstorming sessions, partner presentations, or other related activities. Write and refine a variety of copy to support concept-stage presentations or other spec work.
10% Editing and fact-checking
Regularly confirm university statistics and facts for use in marketing copy. Review final versions or printer proofs of projects produced by the department.
10% Other duties as assigned
Attend staff and partner meetings. Work collegially with staff and partners in a team environment. Track tasks, documents, and deadlines in a project management system. Maintain project and payroll hours and record them accurately and consistently. As needed, prepare and present research, work, or recommendations to internal and/or partner teams.
A complete application includes:
Christy Lynch, interim associate director of editorial services
Christy.lynch@ku.edu
$54,700 - $55,000
Monday April 27, 2026
Monday June 1, 2026
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